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Insights
Increase Your Marketing ROI with 3rd Party Data
Most marketers think of third-party data as something to be used in conquest marketing. While it’s true that we must rely on 3rd-party data to acquire new customers, it’s important…
Dealer NewsWhat to Look for When Choosing a Dealer Management System Part 1
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also…
Dealer NewsThe Rule of 3: Perfecting Sales-to-Service Handoff
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling…
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