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Selling to the Connected Consumer
The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say…
Dealer NewsHow to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very…
Dealer NewsNextGear Capital Honors Otto Hahne, 2019 National Quality Dealer
Emergency response vehicle to be donated to dealer’s local American Red Cross chapter LAS VEGAS – Otto Hahne of City of Cars, Inc. in Troy, Michigan, was recognized on June…
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