Optimize Your Digital Marketing and Advertising Campaigns
By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns…
Marketing July 12Latest in: News
Shifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If…
Dealer News July 12
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend…
Dealer News July 11
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.…
Dealer News July 11
KPA Services Wins Online Training Library Award for Second Year in a Row
Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA,…
Dealer News July 10
Warning: BlueKeep Malware Could be as Bad as WannaCry
Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems?…
Dealer News July 10
7 KPIs to Connect with Every Caller
By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…
Dealer News July 9
Who Really Cares About Your Marketing?
By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…
Dealer News July 8
