A.J. Maida, Director of Digital Marketing, Papa’s Chrysler Dodge Jeep
A.J. Maida has been the director of digital marketing for Papa’s Chrysler Dodge Jeep in New Britain, CT,…
Dealer News December 1Latest in: News
Todd Crossley, Gary Crossley Ford
Despite the challenging economy, Gary Crossley Ford in Kansas City, MO implemented a strategy that dramatically increased their…
Dealer News December 1Is Your Advisor Writing Bad Estimates?
I was consulting in a mid-sized GM dealership one evening. The service manager and I were looking through…
Dealer News November 15The Vital Battle to Build a Character-driven Company
These are complex times for leaders. Our sense of decency continues to come under siege from an array…
Dealer News November 1Share Your Second Sense
As we all know, we wouldn’t be where we are if we weren’t good at something. If you’re…
Dealer News November 1Translate Customer Buying Motivations into Scheduled Appointments and Sales
With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured…
Event News November 1Social Networking: The Gift of Friendship?
Close your eyes. Right now. Close your eyes. Okay, open them. I just realized you wouldn’t be able…
Dealer News November 1There’s No Room for Sea Lawyers in the Automotive Industry
As some of you may know, I served in the United States Marine Corps back in the 1980s.…
Event News November 1The 10-Minute Dealership: Building the Organization
The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price…
Dealer News November 1
