The used-car marketing side of the auto business is changing fast, and you can’t rely on old strategies.

If you’re going to thrive, step it up and enter the new era of digital marketing. Here are four ways to do that.

First, your used-car operation needs a blog. The marketing value of a good blog is undeniable. It gets you traction on social media, builds trust, shows readers your knowledge and much more.

To get the most out of blogging, integrate content and social-media strategies.

Okay, so what does that mean in practice? It means you develop pages and profiles for your business on relevant social-media platforms, and then actively cross-promote them with your blog.

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