Marketing & Advertising
When ‘No’ Means ‘Maybe’ at Auto Dealerships
When ‘No’ Means ‘Maybe’ at Auto Dealerships, from Wards Auto. Ten percent of customers who first declined to buy a service contract, ended up purchasing one when a dealership tried again. It happens in dealership finance and insurance offices every day. Despite a...
The Consumer Financial Protection Bureau’s Encroachment Into the F&I World
The Consumer Financial Protection Bureau’s Encroachment Into the F&I World, from GSFS Group. When Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, both the auto dealer and insurance industries were at the table to be sure they were carved...
GM Financial Triples Share of GM Leases
GM Financial Triples Share of GM Leases, from F&I Magazine. Ally’s reaction to General Motors internalizing its leasing program came up at the end of GM Financial’s fourth quarter 2014 earnings call. Daniel Berce, the captive’s president and CEO, said the decision...
Ford, Nissan exceed estimates with January auto sales increases
Ford, Nissan exceed estimates with January auto sales increases, from Chicago Tribune. Ford beat estimates with U.S. auto sales rising 16 percent in January, while Nissan's 15 percent increase also exceeded projections. Fiat Chrysler Automobiles gained 14 percent as...
Mercedes-Benz, BMW See Boost from Super Bowl Ads, Edmunds Reports
Mercedes-Benz, BMW See Boost from Super Bowl Ads, Edmunds Reports, from Auto Dealer Monthly. Mercedes-Benz and BMW saw the most significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to a real-time analysis from...
Ford Expands Performance Segment With Focus RS Hatchback
Ford Expands Performance Segment With Focus RS Hatchback, from Bloomberg Business. Ford Motor Co. introduced its Focus RS hatchback as the automaker adds more performance vehicles to its U.S. lineup to help spur sales. “The demand was consumer driven,” Omar Odeh,...
CPO Sales Start Year Ahead 17%
CPO Sales Start Year Ahead 17%, from Auto Remarketing. Certified pre-owned sales picked up right where they left off — and actually got stronger. Following the fourth consecutive best-ever year for the market, CPO sales climbed more than 17 percent in January, as...
Used Cars Could Depreciate More in 2015
Used Cars Could Depreciate More in 2015, from Cars.com. Looking for a used car? This might be the year to start shopping. Ratings agency Fitch and Cars.com partner Black Book, a used-car valuation service, said in a new report that increasing new-car production will...
ELEAD1ONE Integrates with CreditMiner
(Atlanta) -– ELEAD1ONE, the leader in customer contact management, CRM and dealership software, announced today its integration with CreditMiner, the only real-time solution that supplies the technology and ability to pre-qualify and prescreen automotive consumers on...
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