Marketing & Advertising
APLAIR partners with ORNL to commercialize weld inspection technology
APLAIR partners with ORNL to commercialize weld inspection technology, from Phys.org. With an aim toward automotive applications, Tennessee-based APLAIR Manufacturing Systems has licensed a weld inspection technology developed by the Department of Energy's Oak Ridge...
Customer Loyalty and Car Count Averages: The Connection
Customer Loyalty and Car Count Averages: The Connection, from eService Intelligence. Automotive service shops that help customers by taking the lead increase loyalty. Far from bugging customers with suggestions and reminders, they grow to appreciate that you’re going...
Your Customer Is A Narcissist: How To Turn This To Your Advantage In Customer Loyalty
Your Customer Is A Narcissist: How To Turn This To Your Advantage In Customer Loyalty, from Automotive Digital Marketing. The customer’s at the center of the customer’s universe A customer wants to feel that they’re at the center of your (the service provider’s)...
Self-Managed vs. vBDC Managed Chat
Self-Managed vs. vBDC Managed Chat, from Elead1One. Chat solutions on your website will generate incrementally more leads, as we well know. But that doesn’t give you a clear answer on how you can arrive at those lead increases. There are essentially two types of...
The Five Absolute “Musts” for a Successful Automotive Sales BDC
The Five Absolute “Musts” for a Successful Automotive Sales BDC, from Dealer Elite. If you’re like most dealers I speak with lately, you’re either looking to add a Business Development Center (aka BDC) or trying to find ways to make your current BDC more successful?...
RECALL1ONE – In The News
RECALL1ONE – In The News, from Elead1One. Manufacturer recalls reached an epic 64 million in 2014. That’s more than double the previous calendar year record of 30.8 million in 2004, according to Automotive News. With recalls affecting every one of our clients and most...
Bring All Your Data into One Place with Marketing Automation
Bring All Your Data into One Place with Marketing Automation, from 9Clouds Automotive Marketing. CONSOLIDATING DATA The auto industry is full of data; top selling cars, financing, inventory movement, customer data and the list goes on and on. The problem is that all...
Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales
Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales, from activEngage. We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire...
How to Create a Branding Message for Your Dealership
How to Create a Branding Message for Your Dealership, from PCG Consulting. Your dealership’s brand is based on how others perceive you – but that doesn’t mean you can’t have some control over it! Whether you’re a new dealership trying to establish yourself in the...
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