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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Old Horses for New Horses and Killing the BDC

Old Horses for New Horses and Killing the BDC, from Dealer Refresh. When asked today “what is your biggest challenge?”, the vast majority of Dealers will say…“finding qualified sales associates!” Unfortunately, most Dealers don’t have a clear idea on how to find the...

Autos being designed with smartphone features

Autos being designed with smartphone features, from WKYC. Drivers can stay connected to their favorite apps, even on the road  CLEVELAND - It's technology at you finger tips, even behind the wheel. It's what drivers are now expecting in this connected world, and...

The 5 People You Need In Your Digital Marketing Dream Team

The 5 People You Need In Your Digital Marketing Dream Team, from Small Business Trends. When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accountant, IT manager,...

The Internet’s Evolution to Authenticity: SEO vs Content Marketing

The Internet’s Evolution to Authenticity: SEO vs Content Marketing, from Social Media Today. The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, companies (and recruiters alike)...

4 Insightful Tips to Market your Products Uniquely

4 Insightful Tips to Market your Products Uniquely, from LiveAdmins. Coming up with a marketing strategy that is cost efficient and result oriented may seem like a complicated task, however if you are well aware of the psychology of your target audience and latest...

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