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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Justin Oesterle Named Ceo of RouteOne

Justin Oesterle Named Ceo of RouteOne

RouteOne’s Board of Directors names Justin Oesterle Chief Executive Officer of RouteOne. As a familiar face in the RouteOne family, Oesterle will continue to execute the company’s focused mission of

Consumers Hungry for Used Leases, Survey Says

Consumers Hungry for Used Leases, Survey Says

Consumers want more flexibility when it comes to leasing, according to a survey conducted by Swapalease.com. Of the more than 2,500 consumers polled, 54% said they would be interested in extending

May Used Sales Could Approach 3.2 Million Units

May Used Sales Could Approach 3.2 Million Units

With fewer weekends to move metal, most used- and new-vehicle sales projections from TrueCar, Edmunds.com and Kelley Blue Book consisted of varying degrees of softening against year-ago results.

AutoMD.Com: Older Vehicles Still Attractive

AutoMD.Com: Older Vehicles Still Attractive

Price trumped every other purchase decision factor, according to survey results, followed by the knowledge that a vehicle will last at least 10 years, which may explain why more than half of these

Key Takeaways From Auto Industry for Marketers

Key Takeaways From Auto Industry for Marketers

The average consumer sees 5,000 pieces of promotional content per day, so getting drowned out in all the noise is a valid concern for digital marketers regardless of vertical. But many automotive

The Best Way to Track Your Data

The Best Way to Track Your Data

Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world

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