Marketing & Advertising
The Costco Effect and Customer Loyalty
Costco has certainly built a loyal following over the years, even though it literally charges consumers for the privilege of buying goods from them – and many consumers happily do so.
Sales Stalling Out? Time to Switch to the ‘Service’ Gear
The automotive industry has a problem. As a recent WardsAuto article notes, after several years of increased demand and record-breaking sales numbers, car-buying momentum
3 Service KPIs to Review Every Thursday
For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand
![Witt’s Wise Words: Service Advisors [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/head-wittswisewords-061617-400x250.png)
Witt’s Wise Words: Service Advisors [VIDEO]
ELEAD1ONE partner discusses why dealers might be missing the boat when it comes to Fixed Ops customer service by tasking service advisors with the wrong responsibilities.
Site Search Filtered or Free Form
When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person
![LotParty Quick-Tip 28 : What Percent Should You Have 31-60 Days Old? [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/head-jaseonrice-quicktip28-400x250.png)
LotParty Quick-Tip 28 : What Percent Should You Have 31-60 Days Old? [VIDEO]
Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car,
Fletcher Jones Auto Group Partners with AutoGravity to Bring Financing of Real Time Inventory to the Smartphone
AutoGravity, a FinTech pioneer on a mission to transform car shopping and financing, has announced the launch of real-time inventory on the Fletcher Jones Drive (FJ Drive)
GM’s Revision of the RSI Sales Measurement for New York Does Not Go Far Enough
General Motors has announced to all its dealers in New York that as a result of the Beck Chevrolet decision it will alter the Retail Sales Index (RSI) performance measurement
![Cutting Measurement Clutter: An Interview with Cars.com’s Brian Archey [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/video-stevewhite-061317-400x250.png)
Cutting Measurement Clutter: An Interview with Cars.com’s Brian Archey [VIDEO]
Clarivoy’s CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com to discuss how dealers can cut through clutter when it comes
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