Marketing & Advertising
Why Actionable Data is Better Than Big Data
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this ‘fake news.’
Rage Against the Machine: Getting Your PPC Automation Straight
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
FrogData Hires President of Heiser Automotive Group as National Sales Director
FrogData continues its rapid expansion with the hiring of Chris Dulla as National Sales Director. Dulla comes to FrogData with more than 30 years of executive experience at Heiser Automotive Group
AutoMap Inventory Tracking Service Boosts Customer Satisfaction, Decreases Audit Times, and Increases Sales Opportunities
AutoMap, the leading inventory tracking and audit solution for dealerships, today introduced their AutoMap Car Finder solution. Now dealer sales teams, management, and auditors are
Introducing serviceALERT for Car Dealers
The Digital Dealership System releases new product extension to remind and update service customers on their status. As a compliment to the Service Appointment Board, the serviceALERT
How to Take Advantage of Social Media as a Car Dealer
It’s not a secret that car dealers spend lot of money on all types of marketing – from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads
Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012
Don’t Rely on Fake News!
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this ‘fake news.’
The Future of Business Is Tra-Digital
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Join us for Digital Dealer Las Vegas 2021