Marketing & Advertising
Why Luxury SUV/CUV Shopping Interest is Surging
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the Luxury SUV/CUV market as it relates to shopping behavior and shopper interest. Shopper interest in Luxury Utilities continues to climb, while interest in...
The Future of Marketing Could Be Voice
In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information...
The Link Between Electronic MPIs and Unsold Service
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In...
Want to Maintain Your Shining Reputation? Follow These Reminders to Prevent Selling A Lemon
As a professional, who sells new or pre-owned vehicles to customers every day, you have a lot of responsibilities. Not only are you responsible for selling a car that your customer will fall in love with the moment it leaves the lot, but you also strive to sell a...
Kelley Blue Book® Joins the Vin-UP™ Automotive Service Vehicle Equity Program
Trusted Kelley Blue Book Values to Help Retail Brands Acquire Quality Pre-Owned Inventory from the Service Lane Asbury Park, NJ (6/19/18) – Automotive dealer service customers can now be instantly informed of a vehicle’s value, thanks to service valets and advisors...
The Relationship Between Outbound Calls and Texting
Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.
Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses
Just because it's not making a sales pitch or driving traffic to your site doesn't mean it's not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback member of the social media family....
How to Maximize Your CPO Investment
Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs. On the surface, it...
Highest Declines in 16 Weeks
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows where...
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