Marketing & Advertising
75% OF AUTO LEASE PRICES REMAIN STEADY INTO APRIL, FORD INCREASES PRICE ON SEVERAL MODELS
Majority of Automotive Brands Maintain Their Prices on New Leases in the Month of April CINCINNATI, OHIO (April 24, 2019) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the...
Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Campaign
Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military Loss CHICAGO, April 23, 2019 /PRNewswire/ -- Leading digital automotive marketplace Cars.com (NYSE: CARS) today...
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves survivalists when...
When it Comes to Sales & Service, Don’t Be A Zombie!
We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pain points, what can you...
Gallagher Promotional Products Selects SaleSleeve® Vehicle Compliance Displays
SMITHFIELD, VA – April 23, 2019 -- SaleSleeve™, a weatherproof document display company, announced today that Gallagher Promotional Products has added SaleSleeve’s patented products to its newest online catalog. SaleSleeve is a unique, patented, sales document holder,...
Groundbreaking Ceremony for INFINITI Milwaukee Scheduled For Wednesday, May 1, 2019 At Noon
Lupient Automotive Group today announced plans to hold an official groundbreaking ceremony for INFINITI Milwaukee's new showroom. The Lupient INFINITI dealer currently located at 2228 East Moreland Boulevard in Waukesha is scheduled to move to its new 31,700...
Spring Market Strength in Fifth Week
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows the latest trends...
Granting 3 Wishes to Take the Wish Out of Marketing
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of questions to ask. Millions...
Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers
SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in...
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