Marketing & Advertising
How to Keep Your Tweets Business Pro
Advice from sources at Search Engine Watch describes how to keep a dealer's marketing strategy professional on the Twitter front. How to converse, how to use Hashtags, devloping your Twitter strategy, and other dos and don'ts to become a leader on that virtual front....
YouTube & the Marketing Experience
Youtube has re-vamped the way they structure their site, that may lead to more popularly trending channels and the establishment of a "YouTube Presence". YouTube's Channel 1 and the so-called "channel-ization" of YouTube can be viewed below in this video of changes...
3 Reasons to Improve Your Web Design for Mobile SEO
From Search Engine Watch, smartphone and tablets take the lead on pageviews with mobile sales and ad-viewing. Seamless web design for mobile viewing is a MUST for dealers to establish a market presence, and the importance of being able to market cross-device could not...
Jealous Microsoft and the Sub-Standard Scroogled Campaign
According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft's smear campaign against Google, aka "Scroogled", portrays a stalker Big Brother Google that just tries to spread fear that should only be ignored. Click here to read...
Direct Mail Marketing is Back? Take a Look at Near Field Communication
Marketing Daily gives a report on Near Field Communication Marketing, or NFC, which is a new trend that may give a comeback to direct mail marketing. Marketers will deliver their spiel through a chip that wirelessly interacts with the user through his or her mobile...
Jeff Gordon’s Test Drive: Scared Salesman Pranked on Hidden-Cam Pepsi Max Commercial
This hilarious video features Jeff Gordon at the wheel of a hidden-cam test-drive. Tiny cameras make for great driving footage and the perfect prank on the salesman riding shotgun. Viral videos are taking the lead even in high-corporation commercial marketing. See...
Auto Sales Breakdown: February
Briefing.com has broken down February Auto Sales into a simplified graph with bullet points for a quick breakdown. specific details highlighted including: Flat domestic auto sales Increases in light truck sales Increases in import sales Market share gains for the Big...
Tips for Salesmen to Stomp the Sales-Killer, Guilt
Eyes On Sale offers tips to any salesmen on handling customer calls and the rejection that comes with the job so it doesn't destroy your next pitch. Salesmen and Sales Execs should take a look to understand their level of influence of their own thinking as well as...
Social Media & Mobile Access for Dealer Marketers
F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year's worth of Twitter, Facebook, blogs, forums and Youtube updates, several...
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