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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Marketing & Advertising

Tesla Wants to Share Its Technology. But Will Anyone Buy In?

Tesla Wants to Share Its Technology. But Will Anyone Buy In?

Tesla wants to share it's technology, according to The Wall Street Journal. Luxury electric car maker Tesla’s recent announcement that it is willing to share technology with other companies has elicited positive reactions from competitors, including BMW and Nissan....

Seven Small Online-Conversion Details That Make a Big Difference

Seven Small Online-Conversion Details That Make a Big Difference

Seven small online-conversion details that make a big difference, according to Marketing Profs.  Building and growing a brand online takes skill and an eye for detail. Often, people think the more grandiose the idea for improving their website, the better their...

The 7 Keys to Inspiring Millennials at Work

The 7 Keys to Inspiring Millennials at Work

The 7 keys to inspiring millennials at work, according to Entrepreneur. The corporate world shaped by Baby Boomers is fast-changing as they retire in droves, and the new generation will not accept Office Space as a workplace reality. Few were in the workforce when the...

What’s required in your First Aid Kit?

What’s required in your First Aid Kit?

OSHA stipulates that you must have a first aid kit on-site at your dealership, but what do you need in it? Federal OSHA Standard 1910.151(b) states that "Adequate first aid supplies shall be readily available." In essence, this rule means that you must be prepared to...

Build your Paint Department Revenues by Cutting Costs

Build your Paint Department Revenues by Cutting Costs

Build your paint department revenues by cutting costs, according to Search Auto Parts. In 2011, O'Rielly Collision Center, in Tucson, Ariz., was named ABRN's Top Shop of the year. In the previous two years, the shop was named in the top 10 of the best shop's in the...

5 Reasons Why Social Media is Essential for Fixed Ops Marketing

5 Reasons Why Social Media is Essential for Fixed Ops Marketing

5 reasons why social media is essential for fixed ops marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and over again for our...

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