Lead Generator or Time Waster?, from Auto Dealer Monthly. Social media is here to stay, but dealers are struggling to quantify the return on investment In 1995, a 12-year-old kid went online and stayed there. Fast-forward to 2014, and this now-adult

America’s Best-Selling Car to Make a Bold Statement Surrounding the Most-Watched Television Event of the Year TORRANCE, Calif. (Jan. 16, 2015) – The bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting e

Used Cars: Prices Rising But Will They Fall?, from Inquisitr. The prices of used cars are still rising, USA Today reported this past week. As new cars are rising in price, more buyers are turning to the purchase of used cars as the choice. In many wa

Used Audi Engines Now Part of Online Inventory for Sale at Preowned Engines Website, from Virtual-Strategy Magazine. Used audi car engines are now part of the web inventory for sale to consumers through the Preowned Engines company at http://www.preo

Auto Dealers Report Targeted Direct Mail Marketing Campaigns Are Most Cost- and Time-Efficient Way to Retain Customers, from U.S. News. New Study of Over 200 US Dealerships, by Prospect Vision, Reveals Direct Mail Campaigns Deliver Dramatic Conversio

On Thursday, January 22, the American Council for an Energy-Efficient Economy (ACEEE) will announce this year’s “Greenest” and “Meanest” vehicles, along with environmental scorings of all model year 2015 cars and trucks

Consumers can now view their service invoice and ‘tap to pay’ instantly when the mobile app alerts them that their car is ready from service New study shows that consumers are embracing dealership mobile apps and want mobile payment functionality

Studio City, CA, January 14, 2015 – Toco Warranty Corp., a company dedicated to selling vehicle service contracts directly to consumers, has just released new resources  offering suggestions to help drivers prepare for snow covered roadways and

5 ways the auto industry let consumers down in 2014, from Consumer Reports. Bad behavior from automakers and dealers We’re excited for the year ahead in cars. New drivetrains, designs, and technologies make every new year more exciting than the las