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Dare to Be Different with Your Marketing

Have you seen the new Annie Leibovitz ad campaign for the 2017 Lincoln Continental yet? The photography is stunning. The imagery conveys a sense of authenticity,
Oct 18, 2016
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Digital Car Buyers Mean More Showroom Traffic, Not Less

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability
Oct 18, 2016
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More Data More Problems: 3 Big Data Problems & How To Solve Them

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent IAB study. “As you rise up the scale of performance measurement tactics,
Oct 17, 2016
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Rapid Recon’s New Performance Reports Drives Recon Best Practices

Rapid Recon, the undisputed leader in time-to-market reconditioning workflow software for auto dealerships, announced today the release of its new average-days-in-recon graphical
Oct 17, 2016
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Clarivoy’s Proprietary TV Analytics Solution Selected by Auto Dealers as Finalist for DrivingSales Most Innovative Dealership Solution

Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, today announced that the company’s proprietary TV Analytics
Oct 17, 2016
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The Driverless Future: Where Does Auto Repair Fit into the Future?

For those of you who are used to talking to cars, the future will be status quo for you. Imagine that you arrive at work and are greeted by a barrage of eager customers who have made
Oct 17, 2016
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Airbags No Longer a Published "Feature"

Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature? Those days are gone; at least on the Swapalease.com marketplace.
Oct 17, 2016
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Balise Auto Group Continues Expansion with Help From Helion Automotive Technologies’ IT Improvements

Helion Automotive Technologies announced today that New England based Balise Auto Group has enjoyed tremendous growth in the past four years, with some help from improvements
Oct 17, 2016
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Train ‘Em Up! Teach Your Sales Staff to Be Better on the Phone

Whether your inbound sales calls are routed to a Business Development Center or your sales staff, your employees should be properly trained to answer calls before they pick up
Oct 17, 2016