What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,

Mason City Iowa, August 28, 2019 — DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of successful automotive industry veteran Keith Baker as Chief Revenue Officer

First, You Must Do This… Now and then, I meet a dealership’s leadership team that resonates a solid understanding of what leadership/business know-how is all about. For those of you who feel a little (or a lot) of tweaking in your store c

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customa

Do you have a plan to increase business? Not something that’s been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don’t have a written marketing plan. Many don’t bother r

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you

By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. Whi

AutoLeadStar announced today they will be discontinuing “AutoLeadStar classic” in favor of the much newer platform, Connect. While AutoLeadStar has been improving its technology since its automotive debut, they were still offering the first versi

Dealers can add value to vehicles by showcasing repair items CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers t