Every BDC software demo goes well. The vendor picks the lead, the script, the time of day and the customer’s mood. That is not dishonesty; it is a demo. The problem is that a dealership then signs a twelve-month agreement on the strength of a c

I just couldn’t hear one more story about a client who’d been previously duped by a so-called “Certified” Amazon Advertising provider without saying something about it. This is a topic that needs dealer attention, because if you’re running

New federal guidance pushes dealers to show one true price wherever a car is listed

I’ve heard this repeatedly, working with family-owned auto dealers across the country. Especially when talking about estate taxes, the sentiment expressed strongly is, ‘I’ve paid millions of dollars in income taxes over the years and now they w

ATLANTA, Oct. 8, 2026 — Cox Automotive’s VinSolutions, the industry’s number one CRM trusted by thousands of dealerships nationwide, today announced a milestone upgrade: All mutual Fullpath and VinSolutions clients will have an embe

Retailers have added digital tools across the customer journey, but the process for creating and distributing content remains fragmented, writes Jens-Peter Sjöberg Chief Innovation Officer at Phyron.

Online car marketplaces have become the new gatekeepers of the used car buying journey. They determine which vehicles are seen, compared, and ultimately considered—long before a dealership enters the conversation. This shift has redefined how inven

Take one customer. She bought a vehicle last Thursday. Ask around the building where she came from and you will not get an answer, and nobody should be embarrassed. Your marketing manager can tell you what ran in August and what it cost, not whether

New self-service webshop offers a compliant alternative to generic AI-generated car images and assets with unclear usage rights