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This Is Beautiful and You’re Messing It All Up
“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.”…
Dealer News May 4Social Media Marketing Is Harder Than It Looks: 5 Tips to Ease Your Pain
Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not…
Marketing May 4ADVERTISING: The Power of Social Trust!
‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business,…
Marketing May 45 Ways to Win with Today’s Digitally Savvy Service Shopper
In the time it takes to read this article, a service customer will research, evaluate and select a…
Dealer News May 4Website Analytics is Quickly Becoming Obsolete – Part 4
Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies…
Dealer News May 4Getting Something Done Well – Try It Sometime (If You Can) – Part 1
While doing some light reading in a recent issue of the Harvard Business Review, I discovered an interesting…
Dealer News May 4Opportunity Costs of Ignoring Your Bottom Line
1. Introduction There are many competing initiatives that leadership faces in the business world every single day. The…
Dealer News May 4The Truth about Decline
Most managers don’t realize their organization is in decline until results hit the skids. Then they react, or…
Dealer News May 4Family Feuds and Business Turf Wars: How Do They Start? How Do They End?
A lot of people lose sleep over a great divide where two or more people have chosen sides.…
Dealer News May 4
