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Top Dealerships Excel at Used-Car Sales
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Digital Marketing: Google Analytics 101
Chances are your dealership has already signed up with Google Analytics. Why wouldn’t you? It’s free. But what…
Event News April 4
Interview with Joel DeNooyer, Dealer, DeNooyer Chevrolet
Joel DeNooyer of DeNooyer Chevrolet is a third-generation dealer. His father, wanting his own store, struck out on…
Dealer News April 4
Piggyback Power!
If you employ radio advertising in your marketing plan, 'piggybacking' 30-second spots can help you achieve greater value…
Marketing April 4Best Opportunities to Reduce Costs and Improve Gross in 2016
Other than payroll and floor plan expenses, the spend for supplies and services can consume a large part…
Dealer News April 4
All Managers Are Not Equal
The Best Ones Are Winning Coaches Most people when asked what a leader looks like respond by identifying…
Dealer News April 4
Open Recalls and Stop-Sale Directives on New and Used Vehicles
I wrote in this column a few months back concerning the expansion by GM and Chrysler Fiat stop-sale…
Dealer News April 4
Setting Your Business and Family up for Continued Growth, Now and in the Future
Do you have a vision for your business but are unsure how to get there, or feel like…
Dealer News April 4
Compliance vs. Ethics: The Lines Are Getting Blurry in the Car Business
Ethics and compliance are different from each other, but both are vitally important to the long-term success of…
Dealer News April 4
The Trickle-Down Effect: How Violations of Federal Laws Can Trigger Violations of State Laws
Federal and state laws, and how they play off of each other present a combination of potential liabilities…
Dealer News April 4
