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If All Dealerships Look the Same, How Does the Consumer Choose?
Try not to take your eye off the ball when it comes to competing for sales. The manufacturer…
Dealer News July 14Try Again
Two of the most important words in our language are “try again”. If you consider every major accomplishment…
Dealer News July 14Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product…
Dealer News July 14The Greatest Destroyer of Business: Fear
Fear is the greatest enemy you’ll ever encounter as an automotive professional. Fears appear on both sides of…
Dealer News July 143 Ways to Prepare for the Future and Keep Your Customers Coming Back
Ok Service Managers, the temperature is hot, the shop is full and everyday you are wondering how you can…
Dealer News July 14Tear Down Your Silos
The term “Internet dealership” has become so pervasive that the words have all but lost their meaning. An…
Dealer News July 14Celebrate Summer with Vehicle Maintenance
For most parts of the country, summer is heating up! The high temperatures, during this time of year,…
Dealer News July 14Optimize Your Website Search for Increased F&I Visibility
A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or…
Sales and Finance July 14Avoid the 5 Mistakes Dealers Make in Digital Marketing
Digital marketing is not only here to stay, it’s become a major chunk of annual marketing budgets. Automotive…
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