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Recall Impact on CPO Vehicle Marketing
With the millions of recalls in the pipeline nowadays, compliance expert Randy Henrick contends dealerships find themselves in…
Marketing May 24
Can’t Get Through to Your Audience? 3 Strategies to Get a Reaction
To understand how RST works and how people can be divided based on their reactions, you can make…
Marketing May 24
Car-Wash Technology Turns Stores Into Profit Center
For the auto dealer, the embodiment of a “necessary evil” is the business’ car wash. Or, if that…
Press Releases May 24
Shedding Light on Facebook Dark Posts
As mobile buying grows, social advertising seems to be moving at the speed of light. Facebook naturally has…
Marketing May 23
Get 30 in 30 to Maximize Marketing ROI
Even with the array of technologies that drive traffic to dealer websites, an average of more than $600…
Marketing May 23
4 Steps to Redefine the Consumer Experience
The automotive industry has always been known for looking toward the future—and promising innovations—so it’s no surprise it…
Press Releases May 23
How the Best Salespeople Read Body Language
Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform…
Press Releases May 23
Not Enough Fire Stations
When I was a child, like his father before him, my father was a volunteer firefighter. He was…
Dealer News May 23
4 Steps to Prevent Hiring Mistakes at Your Dealership
There was a time when you might have been able to get away with saying something like this.…
Dealer News May 23
