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Measuring ROI of Digital Marketing in Automotive
According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending…
Marketing July 5
Video Marketing is Changing – How to Keep Up
Half of the world’s citizens are visual learners. They would rather be shown how to do something, than…
Marketing July 5
YouTube Becomes Bigger Player in Auto Space
YouTube has become “the powerhouse platform for video,” including automotive content, says video advertising technology firm Pixability. The…
Marketing July 5
Predicting Behavior with Marketing Automation
As dealers, it has always been the dream to be able to predict when a potential lead may…
Dealer News July 5
How Your Dealership Can Use Video Chat To Increase Sales
When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics…
Dealer News July 1
Making Rejection Work in Your Favor
When I speak to sales groups, the subject of rejection comes up often during our Q and A…
Press Releases July 1
Why Consumers Are Always ‘Passively Shopping’ for Next Vehicle
Automotive marketing and advertising company Jumpstart Automotive Group released its latest shopper study on Monday, drilling deeper down…
Press Releases July 1
Hire for ATTITUDE and GOALS, Train for SKILL
During a recent conversation with a service manager at a high volume import store we had a discussion…
Dealer News July 1
Dealers Light on Website Service-Department Content
Auto dealership websites typically go heavy on vehicle sales, light on service-department offerings. That should change, at least…
Dealer News July 1
