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Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent…
Event News February 21
How to Capture More Revenue Without Much Effort
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of…
Dealer News February 21
Are You Maximizing Your New Car Sales?
Every day you walk into your dealership you are thinking let’s sell some cars! But, are you using…
Event News February 17
The Gaps Between Millennial Expectations & Reality In the Service Drive [VIDEO]
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this…
Dealer News February 17
The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships…
Dealer News February 17
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not…
Dealer News February 16
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking,…
Event News February 15
Effective Marketing – Don’t Forget the Service Department!
While dealers spend a lot of money on marketing, often, most of that spend is directed at the…
Dealer News February 15
Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve…
Dealer News February 15
