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Winner, Winner, Recall Dinner!
Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the…
Dealer News August 3
Still Having Trouble Proving Social Media ROI? You’re Not Alone
If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found…
Dealer News August 3
DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital,…
Dealer News August 3
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda…
Dealer News August 3
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the…
Dealer News August 3
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely…
Dealer News August 3
Developing a Dealer-Minded Attitude
It is just too easy to not care. This was the keynote topic at a graduation a colleague…
Dealer News August 3
Rediscover the Lost Art of Mentoring
The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach,…
Dealer News August 3
Video Marketing Strategy: Where To Start [VIDEO]
Head of National Accounts for Flick Fusion Ted Dupuy shares the beginning path for dealers looking to begin…
Dealer News August 3
