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Don’t View Questions as a Weakness
A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by…
Dealer News December 26
Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
Dealer News December 22
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
Dealer News December 22
Freebie Fridays: Hard Work is the Down Payment for Success
Invest in yourself. ELEAD1ONE’s Bill Wittenmyer says the first place someone should invest is in themselves, and the…
Dealer News December 22
4 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according…
Dealer News December 21
Taking Care of Business While Maximizing Revenue
As industry experts forecast slumping sales numbers, a recent article in Automotive News suggests that shops can pick…
Dealer News December 21
Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?
In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which…
Dealer News December 20
Interview With the 2018 Chairman of the Chicago Auto Show
John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in…
Dealer News December 20
Drawing the Curtain Back
A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago…
Dealer News December 20
