Digital Dealer

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search…

3 Tips for Bridging the Customer Expectation Gap

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders.…

Inspiration isn’t Enough!

The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst…

Margin Compression Takes A Bite—How Will You Bite Back?

For many dealers, margin compression in used vehicles has been a bit like a leaky water line. The…

A Mystery Shop for a Major National OEM (Part 2)

Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer…

NO, Dealers! You Don’t Need Work-Life Balance.

According to a recent study of young executives by HubSpot, one in two people say that they need…

Relationship Development With People Is the Key to Your Success

Would you agree that great people drive greatness and without good people, your business is just a sound…

Six Steps to Promote People Properly

Some leaders excel at picking others for promotion and development while others lead their organizations into chaos or…

Are You a Student, a Disciple, or a Disciple-Maker?