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Do You Give a Care?
It is natural for people to insure their own survival. Our instincts keep us safe. The traditional sales…
Dealer News October 5
Study: Social Marketers Missing the Mark on Consumer Content Preferences
There is a significant chasm between what marketers post on social media and what consumers want to see…
Dealer News October 5
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my…
Dealer News October 5
The Reality Of An Uncontrolled Service Reception Process
So, I’m asked to work with a caring and aggressive client suffering a service process failure rate the…
Dealer News October 5
Drive Drama from Your Dealership
There is little that is less productive for a team member to engage in than drama, and to…
Dealer News October 5
Why do You Work So Hard Chasing 2 ½% Gross While Ignoring 70% Gross?
Breaking News: You take more money to the bank grossing $0.70 per dollar than you do grossing $0.02½…
Dealer News October 5
How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced…
Dealer News October 5
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
Dealer News October 5
It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and…
Dealer News October 5
