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What’s Next for AI Search in 2026? A Dealer’s Guide to What’s Coming and What to Do About It
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The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
Dealer News October 5It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and…
Dealer News October 5Find Cars at Auctions with Profit Potential
It’s crucial in today’s market, to spend your money and time wisely. With only so many hours in…
Dealer News October 5UnityWorks’ YouTube Video Campaigns Drive 50,000 Dealership Visits
October 4, 2018, Minneapolis, MN—UnityWorks, the leading provider of micro-targeted dealer video campaigns for the retail automotive industry,…
Dealer News October 5Avoiding Unintended Contract Modifications
Gaining additional protection for your anti-modification and anti-waiver contract provisions One of the frustrating aspects of contractual agreements…
Dealer News October 5Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more…
Dealer News October 5#FreebieFriday: Thinking Big but Acting Bigger
ELEAD1ONE partner Bill Wittenmyer shares why dealership employees not only need to think big but act bigger in…
Dealer News October 5A Tale of Two Hires
Better recruitment of new employees can help reduce your turnover rate and save your dealership much grief and…
Dealer News October 4Your Front-Line Employees Are Your Brand. Are You Hiring the Right Ones?
Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”?…
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