Digital Dealer
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Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the…
Dealer News March 27How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end…
Dealer News March 27Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span…
Dealer News March 26Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against…
Dealer News March 25Are You Overlooking Parts & Service
In this video blog, Brett Sutherlin explains why dealers should may more attention to service.
Dealer News March 254 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do…
Dealer News March 25Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
SAN FRANCISCO, CA – March 25, 2019- — Prodigy, a unique, seamless online to in-store sales platform for…
Dealer News March 25Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership,…
Dealer News March 22Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years.…
Dealer News March 22

















