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Digital Sales Management Questions Car Dealers Should be Asking
By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d…
Dealer News April 6
The Death of the Gimmick
Giant inflatable gorillas? Waving arm tube men? Strings of balloons? If your dealership is still wasting monthly budget…
Dealer News April 5
Capturing Consumers in the Micro Moment: A Guide for Automotive Dealers
Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery…
Dealer News April 5
S.T.R.I.D.E to Business Success
Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow…
Dealer News April 5
Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s…
Marketing April 5
Winning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last…
Marketing April 5
The Key to Spending Your Advertising Budget More Efficiently: Create a Versatile Portfolio
By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In…
Marketing April 5
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace,…
Dealer News April 5
Customer Loyalty: Playing the Long Game
How long does it take to build customer loyalty? It might start with a great sales experience, but…
Dealer News April 5
