Digital Dealer

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 – fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM…

Leading With Purpose

Auto Retail Comes Roaring Back in 2019

By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1),…

Off the Sidelines & in the Game

By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe…

Is Improved Profitability Really a Priority?

In one of my recent articles, I offered up a vision of what an effective spend management function…

Interview with Danny Zaslavsky of Country Hill Motors

Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was…

12 Content Tactics to Strengthen Your Digital Reputation

Do you have a plan to increase business? Not something that’s been floating around in your head but…

Digital Retailing: Part 1: What is Digital Retailing?

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are…

Mastering Facebook’s New Ad Relevance Diagnostics

By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad…