Digital Dealer

Optimize Your Digital Marketing and Advertising Campaigns

By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns…

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If…

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend…

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.…

KPA Services Wins Online Training Library Award for Second Year in a Row

Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA,…

Is Carvana Creeping into your Market?

Warning: BlueKeep Malware Could be as Bad as WannaCry

Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems?…

7 KPIs to Connect with Every Caller

By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed…

Who Really Cares About Your Marketing?

By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to…