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Protecting your Ad-sets: Part II
Back in 2005 I wrote an article on issues involved with protecting your valuable intellectual property, in particular…
Dealer News February 1Leadershift is the Fuel for Success
If your store doesn’t have it, better get it Coaching an individual by influencing his view of CRM…
Dealer News February 1Out with the Old – In with the New
As we start a new year, many of us will perform a system “year-end” for the prior year.…
Dealer News February 1Consumers Hold the Key to Continued Certified Pre-owned Sales Growth
By all accounts, as long as a supply of eligible vehicles is available, the growth in certified pre-owned…
Dealer News February 1How Can you Impact Conversion?
Imagine a dealership that only tracks closing ratios against write-ups. That team may or may not be doing…
Dealer News February 1Word of Mouse
You have bad breath. It hurts you to hear that, I am sure, but someone had to tell…
Event News February 1All Roads Lead to Rome (Washington, DC)
I was recently on a trip to Sao Paulo, Brazil doing a used car school for Fenabrave (Brazil’s…
Dealer News February 1Telephone Techniques to Improve Customer Retention
Telephone Techniques to Improve Customer Retention A service advisor’s ability to communicate effectively on the telephone can positively…
Dealer News February 1Motivating Technicians to Sell Service!
There is only one way to increase your retail (customer-pay) service department revenue: sell more service! After reading…
Dealer News February 1
