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Digital Dealer

Insights

Successful Leadership By Definition — No Kidding

A knowledgeable and successful friend of mine and I were discussing prosperous organizations versus, well, not so successful…

Dealer News March 18

What’s Hot for 2011?

Every sales person claims that they have the greatest opportunity that you can’t live without. A key is…

Dealer News March 16

Branding or Customer Acquisition: What is the Goal of your Online Marketing?

Twenty years ago, branding and marketing decisions were easy. Think about it: Who bought your radio and television…

Dealer News March 16

An Unexpected Threat to your Dealership

Negative and intentionally false online comments In 2010 dealers spent more on online advertisements than print media. The…

Dealer News March 16

The ‘Accolade Sandwich’ Sales & BDC Meetings

For decades, I have (and still do) participated in, observed, run, trained and delegated various meetings. From my…

Dealer News March 16

Training! Training! Training! Knowing Comes Before Doing

Which is harder: knowing or doing? Almost everyone understands that “doing” is harder than “knowing.” I agree, but…

Dealer News March 16

Dealer Reserve on the Endangered List

The only tattoo I have is the scar from a smallpox vaccination I received when I was ten.…

Dealer News March 16

Establishing Rapport with the Educated Car Shopper

In last month’s article, I opened with the thought that one of the reasons salespeople fail to make…

Dealer News March 16

Target Reporting for Profit

Hopefully you’re going in the door of your dealership today with some objectives like more service business, higher…

Dealer News March 16