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Adapting AI to auto dealership operations is a work in progress
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Car Dealership Guy NewsInsights
Chairman and CEO of The Wolfington Companies Shares How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy
How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will…
Dealer News September 14
Honda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems…
Dealer News September 14
Which Automaker Leads the Digital Market in China?
WASHINGTON — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint…
Dealer News September 14Manufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs.…
Dealer News September 13
North American Toyota Production Returns to 100%
TORRANCE, CA – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering &…
Dealer News September 13MaximTrak Certified for Integration with Reynolds and Reynolds ERA® Dealer Management System
WAYNE, Pa. — MaximTrak Technologies (http://www.maximtrak.com), a leading systems developer for the retail automotive, motorcycle and powersports finance…
Dealer News September 13
Chrysler Brand’s 2011 Super Bowl Commercial ‘Born of Fire’ Wins Creative Arts Emmy Award
Auburn Hills, Mich. – The Academy of Television Arts & Sciences awarded the 2010-2011 Creative Arts Primetime Emmy Awards…
Dealer News September 13
EPA Extends Deadline on Dealership Energy Survey
McLEAN, Va. – The Environmental Protection Agency has extended until Sept. 30 the deadline for dealers to complete a…
Dealer News September 13LEAP Financial Expands Management Team to Guide Growth Initiatives Talent Offers Wealth of Auto Finance Expertise
San Diego — LEAP Financial, an auto leasing company that helps consumers who have difficulty obtaining credit either…
Dealer News September 13
