Dealer OPS & Leadership
eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue
eOnWard Uses DataOne’s OEM Service Schedules to Increase Dealership Service Appointments and Revenue, from Virtual-Strategy Magazine. DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, today...
The Four Buckets of Customers
The Four Buckets of Customers, from AutoPoint. We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and...
AutoHook by HookLogic Wins Automotive Website Award for Marketing Innovation
AutoHook Suite of Solutions Wins Automotive Website Award For Third Consecutive Year New York, NY— February 16, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today...
AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot
AAA Mid-Atlantic takes on used-car dealers, opens its own sales lot, from Philadelphia Business Journal. AAA Mid-Atlantic has decided to expand into used-car sales, adding to a growing list of services it offers beyond roadside assistance and auto insurance. The...
Don’t Just Offer Certified Pre-Owned Vehicles, Market Them
Don’t Just Offer Certified Pre-Owned Vehicles, Market Them, from Wards Auto. Is that new used-car superstore actually you? With all of those once-new models about to re-enter the market as used vehicles, expect a 2015 decline in pre-owned prices. With new-car margins...
An Exclusive Interview with Doug Callahan and Suzanne Cochrane of Helm Brothers
Doug Callahan owns Helms Brothers Mercedes Benz and Volkswagen in Long Island, NY. His Mercedes store is one of the most successful in the country. The store began as a Studebaker franchise in 1934. After growing up working at the dealership, Doug and his father...
Manage By NOT Walking Around
When I was a Sales Person I always said “When I’m a Sales Manager I’m going to care about my people. I’m going to actually help my people instead of sitting in the tower like I’m some sort of God shouting down commands. I will be the best Sales Manager Ever!” I...
The Service Drive: Your Other Sales Floor!
Your customers bring their cars to your service department for one primary reason—Quality! Lang Marketing has been tracking consumers’ service selection criteria for many years and quality continues to dominate the hearts and minds of vehicle owners. 34% say technical...
Playing to Customer’s Emotions in Marketing Works
Playing to Customer's Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses...
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