Dealer OPS & Leadership
Do You Have A “Super” Loyalty Program?
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved,
The Business of Mitigating the Risk
The New York Times reported in June that banks are moving away from traditional passwords to the next generation of protecting customer information and data security: biometrics.
The Ground is Shifting. Again.
The past eight years since the recession have put automotive manufacturers and retailers to the test. Overall, they passed with flying colors.
Where Are the New Frontiers for Dealership Profits?
In the New “Golden Age” for Automotive…Where Are the New Frontiers for Dealership Profits? The Boston Consulting Group published a bullish
Knowing More About Your Automotive Audience
Long gone are the days of guessing what your audience is interested in. The past few years have resulted in new technologies that let marketers expand their reach and learn more
Set Yourself Apart From Your Competition by Building Value
Think of your automotive company right now. What sets it apart from the competition? Do you offer superior service? Have better deals? What is it that makes you different?
7-Step Formula to Build Reviews, Improve Online Reputation, Increase Sales
Improving, protecting and promoting your company’s online reputation is no longer just “something I should work on.” The latest statistics and trends show that 90% of consumers read online
Quick Lube: A Minor Investment for a Huge Return
In the past, customers were willing to bring their vehicle into a service department and wait patiently. However, with the rise of convenience and the promise of speed in the form of
64% of Sales Professionals Close Deals With Social Media
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media
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