Dealer OPS & Leadership
Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode
Design a Video Showroom to Banish Customer Fears
Car shoppers still hate to visit dealerships. Ask them why and they’ll tell you they don’t like pushy salespeople, they’re afraid of being ripped off and that buying a car still takes too much time
Rule of 7: How Social Media Crushes Old School Marketing
It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales.
Consistency: Better Than a Crystal Ball
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers
Take it to Turbo: Foolproof Ways to Engage Your Online Audience
You already know your customers are online learning about the products and services they’re considering. And you’re probably ready to jump in the ring and share some of your own dealership content
Recalls: Let’s Show a United Front in Solving this Problem
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold — Similar to how it is illegal
This Week in Social Media News: Week of November 21, 2016
Facebook had reportedly been having some issues with the metrics it provided, so they have released several updates to help ensure the accuracy of their reports.
Car-Shopping Activity During Cyber Monday
Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately
For Loyalty, All You Need Is Love
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing
Join us for Digital Dealer Las Vegas 2021