Dealer OPS & Leadership
Dealership Marketers Have Everything They Need—Except Focus
Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Digital Air Strike Launches Its Newest Consumer Engagement AI Platform, Mission Control
Digital Air Strike, the leading social media and digital engagement company, today announced the addition of Mission Control to its portfolio of social marketing
After You Click “Send”: Tracking and Best Practices
Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results
![Think Tank Tuesday : How to Make a Good Logo [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/header-thinktanktues-062017-400x250.png)
Think Tank Tuesday : How to Make a Good Logo [VIDEO]
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?
“This Sale Goes to 11”: Galpin Motors Reveals the Galpin 11,000 Summer Sales Event
Southern California’s Galpin Motors today announced it will take its annual summer sales event one louder with the Galpin 11,000. Over the duration of the summer,
Consumer Interest in Luxury SUVs Drives Increase in Credit Declines in the Swapalease.Com Marketplace
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked
The Hidden & Deadly Side of Airbag Recalls
By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so
The End May Matter More than the Beginning
The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released
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