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Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

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Dealer OPS & Leadership

If I Out Call You, I’ll Out Connect You

If I Out Call You, I’ll Out Connect You

At its core, sales is a numbers game. It always has been and always will be. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60...

Where Oh Where Has the Service Department Gone?

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party...

Using Customer Service as a Marketing Tool

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in...

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