Dealer OPS & Leadership
Dealer Specialties: Your Non-stop 24-hour Live and Online Salesperson
Founded in Middletown, OH in 1989, Dealer Specialties had a simple start. Brothers Mike and Jack Nenni began their mission to help used-car dealers more effectively merchandise their vehicles. Today, more than 20 years later, the Nenni brothers transformed the car...
Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that consumers were...
Interview with Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors
Rob, it looks like the John Marazzi group in Florida has a strong online presence. What is your role there? My role is help us capture as much of the digital market as possible. It all starts with well performing web sites. I realized early on that consumers were...
Warning to Fiat Dealers – Beware of Unexpected Competition
When our Chrysler dealer clients first heard that Fiat was not going to provide them with rebadged vehicles but instead offer those vehicles through a separate Fiat franchise, they rightfully felt betrayed. The Auto Task Force attempted to persuade us, as taxpayers,...
Create Roadmap to Reduce Costs and Improve Profits
Organizations will spend millions of dollars this year and next for the purchase of supplies and services to support their organization. These “indirect purchases” are typically delegated to staff within the organization to source, negotiate, implement and administer...
Action Restores and Builds Confidence (Pt. 1)
Recently, I went Sporting Simo Clay Shooting with my sons. The trapper sends out a pair of clays simultaneously. It first appears easy but actually is quite difficult because they fly fast and your senses become so magnified in making sure you hit both birds. They are...
Your Web Site’s Role in Advertising
After speaking with a group of dealers on the benefits of incorporating social media into the marketing mix, one dealer posed this question: “From your perspective, what role does a web site play in advertising?” My response? “Your website is your own newspaper. It’s...
An Unlikely Compliance Model
Remember that time when you were driving down the freeway? On auto pilot, not paying particular attention to the satellite radio, no text messages to respond to, no one in the passenger seat blabbering away. Your mind meanders through a thousand different thoughts,...
Tips for Used Vehicle Department Advertising
As I wrote last month, we all something we’re good at. Perhaps by now, you’ve figured out after all these years I’m not a very good writer (blame the editor) but I’m pretty good at taking the questions I hear most from dealers and helping them find solutions. One I’ve...
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