Dealer OPS & Leadership
TrueCar.com: Average Transaction Price for Light Vehicles Up $582 in July
SANTA MONICA, Calif. -- TrueCar.com, the authority on new car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $29,761 in July 2011, up $582 (2.0 percent) from July 2010 and up $102 (0.3...
July Auto Sales: Chrysler Reports Best July Since 2007; Toyota Still Struggling
The month of July proved to be another month of gains for the domestic brands. Chrysler Group LLC reported July 2011 was the best July the automaker has had since 2007. Both General Motors and Ford Motor Company also posted gains of a little less than 10% over last...
OSHA Still Eyeing Safety Violations in Dealerships
CRYSTAL LAKE, IL – Automotive Compliance Consultants today reminded auto retailers that the Occupational Safety and Health Administration (OSHA) is continuing to eye dealerships for a variety of violations that if found can cost dealerships dearly. OSHA’s focus first...
Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way
Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and OEM websites, the...
Content Strategy and SEO: The ‘King’ Needs a Plan
In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of Digital Dealer magazine, Joe High discussed the importance of having solid content on your web site, and the variety of ways that it helps your dealership, your customers, and...
Ideas from the Front Lines
Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best ideas: “We want to buy your car!” Dealers have had great response from incorporating a “we will buy your car for cash” message in their advertising. In fact, several...
Chrome Director Shares Six Best Bets for Dealer Online Retailing Success
The demand for complete end-to-end online vehicle sales is growing, and companies are beginning to prove that it can be done efficiently and effectively. Yet most dealer sites still serve as digital brochures that try to immediately push consumers into contacting the...
Danny Jackson, Walter Jackson Chevrolet
In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions of dollars in damage. Most national news coverage of this storm’s wrath has focused on its impact on the citizenry, yet untold businesses and their...
Consumer Reports: Redesigned Honda Civic Scores Too Low to Be Recommended
YONKERS, N.Y. -- The highly anticipated redesigned Honda Civic LX, whose predecessors have often been Consumer Reports' highest rated small sedans as well as Top Picks in five of the last 10 years, now scores too low to be Recommended by the leading automotive testing...
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