Dealer OPS & Leadership
CEO and co-founder of Dataium Explains How Cloud Intelligence will Change the Way Dealers do Business over the Next Five Years
Advanced Cloud Intelligence data solutions provide the auto industry unprecedented visibility and opportunity to revolutionize the way cars are designed, manufactured, marketed and sold worldwide. With today's high-speed processors, big data solutions, and Internet...
Consumer Reports Index: Sentiment Plunges To Lowest Level Since December 2009
YONKERS, NY — August’s Consumer Reports Index, a measure of overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed attention on the weak...
Nissan Uses Facebook For Customer Relations
According to a story from Autoblog.com, Nissan may start using the social networking site for more than just posting interesting content. The story said the automaker responds to all of the posts on its Facebook wall, positive and/or negative, from its more than...
comScore Releases July 2011 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries conducted. U.S. Explicit...
Marketing Efforts Turn Social
Dealers are using their ad dollars more and more for marketing on social media sites online than actually at their dealerships, according to a story from USAToday. The story said dealerships don’t have actual sales that they can contribute to their efforts on social...
Chrysler Group LLC Launches “No Payments for 90 Days” Program
Auburn Hills, Mich. - Chrysler Group LLC announced a “No Payments for 90 Days” promotion on all 2011 and 2012 Chrysler, Jeep®, Dodge, and Ram Truck models financed through Ally Financial. This deferred retail payment program is effective immediately and will continue...
YTD Profitability…How are you Doing?
Third quarter is almost over and only four months left to go in 2011 before we close the books. Hopefully sales are up over last year and growing. How is your profitability year to date? Are you meeting your profitability targets for 2011? If you are like most dealers...
Vehicle is New for Awhile, but It’s Used Forever
Isn’t it interesting in our industry how much time and effort we put into the new car side of our dealerships? All the work we put into selling the number of cars that is our market share responsibility each year. The training we do for our sales people, the...
Study Shows Future of Advertising will be Influenced by Consumer Behavior in Social Networks
NEW YORK — The Pivot Conference released findings from its industry survey of 230 brand managers, executives, and marketing professionals. The research, mainly conducted to reveal the interest in and utilization of Social Advertising, provided high-level insights into...
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