Dealer OPS & Leadership
Mercedes Benz Edges ever Closer to Price-fixing
In its zeal for maintaining the “brand value” of its new vehicles, Mercedes Benz has initiated a program that verges on price fixing. Under the Brand Communications Guidelines, Mercedes Benz requires each dealer to advertise their new vehicles at no less than...
IntelliChoice Announces its “Best Bets” for the 2012 Model Year
Campbell, Calif. – IntelliChoice, the market leader in automotive ownership cost and practical car purchasing advice, today announced the results of its first-annual, mid-year “Cost of Ownership” analysis, known as IntelliChoice “Best Bets.” In advance of the annual...
Toyota Announces Pricing for All-New 2012 Camry and Camry Hybrid
TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc. this week announced manufacturer's suggested retail prices (MSRP) for the all-new, seventh-generation Camry, America's best-selling car for nine years running and 13 of the past 14 years. The Camry remains an...
Owner of Mobiltrak Discusses How Herb Chambers Improves Results with an Integrated Marketing Strategy
How has Herb Chambers dramatically improved their profitability by improving how they market to consumers? This case study will show you how Hendrick uses technology to target in-market consumers who have the highest probability of buying and servicing with their...
President of Phone Ninjas Uncovers How Dealerships Measure Up to Mystery Phone Shopping
How would your dealership measure up if mystery shopped by telephone? How would your staff answer the phone? What would they say? Jerry Thibeau is sharing his expertise with you. What will you learn and what action items will you take back to the dealership? 1. A...
zAutos Launches New Version of Build Car Application
IRVINE, Calif. -- zAutos.com, a consumer car research website, just launched the newly redesigned version of its Build Car Application, providing car consumers with a wider selection of vehicle images, videos, and pricing information. This interactive feature allows...
OEConnection Parts e-Commerce Platform Now Available to Honda and Acura Dealerships
RICHFIELD, Ohio -- OEConnection LLC announced that OEC 2.0, a comprehensive parts e-commerce platform, is now available to Honda and Acura dealerships throughout the U.S. Released earlier this year to U.S. General Motors and Ford dealerships, OEC 2.0 is designed to...
OneCommand Reaches New Milestone: Over 50 Million Automotive Consumers Now Receiving Digital Life Cycle Communications Via Its SaaS Platform
CINCINNATI -- OneCommand, the nation's leader in preference-based, automated, multi-channel marketing, today announced significant year-to-date success, setting a new record around the number of automotive consumers benefitting from the communications powered by its...
NADA Used Car Guide Adds VIN Scanner App to its Mobile Products
McLEAN, Va. – NADA Used Car Guide has added a vehicle identification number (VIN) barcode scanning app for mobile devices to help vehicle appraisers make fast and accurate decisions. The new VIN scanner app, which is available for the iPhone, iPad 2 and Android, is...
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