Dealer OPS & Leadership
vAuto Sales Director Teaches The Value of the New Transparent Selling Process
One of the greatest challenges that has occurred in the used vehicle industry is the recognition that a vehicle needs to be priced to sell rather than to negotiate. As dealers have come to this enlightened recognition, they have experienced a great deal of difficulty...
Digital Marketing and Performance Improvement Consultant Discusses Specific Tips for ‘Customer-first’ Selling
If you’re a pilot, you love a good 10,000 foot view. If you’re a dealer, you need meaty, actionable insight you can bring back to the dealership and apply ASAP. The Cobalt 2010-2011 Automotive EShopper Experience study delivers just that. What are some succinct “news...
F-150 Safety Investigations Closed at Ford
According to The Detroit News, the National Highway Traffic Safety Administration has decided to close an investigation it opened to examine some Ford F-150 trucks. The story said the investigation was originally opened to inspect the fuel tank straps for corrosion.
HookLogic Secures $9.5 Million in Growth Funding from Bain Capital Ventures
NEW YORK –HookLogic today announced a $9.5 million round of financing from Bain Capital Ventures. It is the first institutional investment accepted by HookLogic after six years of profitable growth. The funding will be used to expand the organization and further...
GM: Cadillac Meets New Customers Where They Live and Play
DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse. It’s an experience few would soon forget, and...
Survey: 28% of American adults use mobile and social location-based services
WASHINGTON – More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities: 28% of cell owners use phones to get directions or recommendations...
Average Unique Visitors to Websites in August 2011: 3,150
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011. Below are a few key statistics...
Google Senior Account Executive Looks at How To Understand the Digital Engagement of Today’s Car Buyer
What actions do car buyers take online before visiting a dealership to purchase a vehicle? Google partnered with Shopper Sciences to examine the path to purchase in the car buying process. This study introduces the Zero Moment of Truth (ZMOT), the actions a consumer...
Edmunds.com Launches New Shopping Guide for Car Technology
SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, launched today a new online guide to help consumers better understand the range of new entertainment and information technology that are now available in most new cars. "Car...
Join us for Digital Dealer Las Vegas 2021