Dealer OPS & Leadership
DealerMine Helps Hendrick Honda Save $125,000 on Parts Purchases and Boost Profits in the Parts Department
PORTLAND, Ore. – DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces it helped Hendrick Honda of Charlotte, NC reduce its investment in idle parts inventory and save over $125,000 dollars on new parts purchases,...
Does Telecom Advertising Work for Dealers?
New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows that telecom...
Chairman and CEO of The Wolfington Companies Shares How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy
How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some of the best and brightest, like Penske, Paragon, Hendrick and others have achieved...
Honda Tries Out Comedy in New Ad Campaign
Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge said. According to...
Which Automaker Leads the Digital Market in China?
WASHINGTON -- Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world's fastest-growing luxury market. The study was developed by NYU Stern Professor Scott Galloway and a...
Manufacturer Advertising Requirements: What Can a Dealer do About Unreasonable Advertising Rules?
At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising prices, to whether a manufacturer can enforce requirements...
North American Toyota Production Returns to 100%
TORRANCE, CA – Addressing the Los Angeles Motor Press Guild at the Toyota U.S.A. Automobile Museum, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo today confirmed that Toyota’s North American production has returned to 100...
MaximTrak Certified for Integration with Reynolds and Reynolds ERA® Dealer Management System
WAYNE, Pa. -- MaximTrak Technologies (http://www.maximtrak.com), a leading systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F&I), today announced that it has been certified for integration with the Reynolds...
Chrysler Brand’s 2011 Super Bowl Commercial ‘Born of Fire’ Wins Creative Arts Emmy Award
Auburn Hills, Mich. - The Academy of Television Arts & Sciences awarded the 2010-2011 Creative Arts Primetime Emmy Awards for programs and individual achievements at the 63rd Emmy Awards presentation. An Emmy was awarded to the Chrysler brand’s 2011 Super Bowl...
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