Dealer OPS & Leadership
Dealix Leads Business Vice President Discusses Independent Site Lead Customers
Internet sites lead customers – Do you really know who they are, where to find them and how to sell to them? The best dealers are able to take any independent Internet lead and turn it into a sale. How you can tailor your lead purchasing to find the most in-market...
Google Leads Search Engine Race
RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted. U.S....
The Meaning of Google Buying Zagat.com
According to The Wall Street Journal’s Dealer Journal Blog, Google has bought Zagat. You may be thinking, what is Zagat? Zagat’s website says it is “the world's original provider of user-generated content, provides trusted and accurate restaurant ratings and curated...
Driving beyond cameras and office copiers, Canon makes big splash into automotive industry with IDEAS!
Canon’s Intelligent Dealer Electronic Archiving System (IDEAS) helps auto dealers reduce printing costs and increase productivity while improving manufacturer and regulatory compliance for warranty documentation. NEW YORK – Developed to meet the needs of auto dealers...
ActivEngage® and LiveFaceOnWeb.com Launch ActivInvite™ Enhanced Auto Dealer Website Engagement Solution
Orlando, Florida — ActivEngage®, the automotive industry's premium live chat and real-time business intelligence solution for dealerships, today announced the release of a new, ground-breaking live chat offering: ActivInvite™. ActivInvite results from a strategic...
Should You Be Spending More on Advertising in 2011?
Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does that reflect on automotive dealer ad spending? According to the report, advertising spending for dealers increased 12.7% in the first half of 2011 (January to...
Digital Magazines – The New Showroom for Auto Advertisers?
NEW YORK -- Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their dealerships. Today, a new auto showroom is open for business – the interactive screens of digital...
Dealer Specialties Integrates Kelley Blue Book Values into MarketControl Analytics Solution
MONROE, OH - Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of comprehensive inventory...
Are Small Cars Selling in Your Market?
SANTA MONICA, Calif. — New car shoppers are becoming increasingly more likely to consider a compact or subcompact car, reports Edmunds.com, the premier online resource for automotive information. “A jobless economic recovery and high gasoline prices have caused a...
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