Dealer OPS & Leadership
Warranty Direct Expands Extended Auto Warranty Coverage For Customers At No Extra Charge
CHARLOTTE, NC -- Warranty Direct, a leading provider of extended vehicle service contracts, has announced expanded coverage for its major policies at no additional cost, in response to customer requests. “We are increasing the coverage for our most popular contracts...
Automotive Lenders, Retailers Better Positioned to Weather Economic Downturn
Even as the United States began to emerge from recession in 2010, many economists were wary. With a tepid recovery at best, many economists warned that the United States could be headed for a double-dip recession. This summer’s debt ceiling debate, continued high...
Why Would you Ever Price a Used Car at $14,995 Again?
While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to reduce it to $14,995 so he wouldn’t miss any searches done up to $15,000 because of his $298. Then it dawned on...
OVE.com’s Independent Auction Summit Helps Partners Exchange Ideas and Grow Online Sales
ATLANTA – OVE.com – the leading 24/7 bid or buy now wholesale vehicle marketplace – brought independent auctions together again this year for its second annual summit. During the summit, attendees learned how to take advantage of OVE.com to grow their digital...
Viral Marketing Campaign Has Automaker in Hot Water
Do you think a “prank” texting marketing campaign is a good way to promote a new vehicle? Toyota and their ad agency Saatchi & Saatchi thought this was a good idea to help promote the new Toyota Matrix. A story from MediaPost.com said a California resident is has...
Mercedes-Benz Dealers Launch Social Media Contest
MONTVALE, N.J. -- To help mark the 125th anniversary of Mercedes-Benz and its invention of the automobile, Mercedes-Benz dealers launched a social media contest to identify local community service groups doing great work. Playing off of the 125th anniversary, the...
Who Are You Targeting in Your Social Media Campaigns — Men or Women?
When you start to design a social media campaign for your dealership, who is the intended audience -- men or women? According to the latest Nielsen Social Media Report for the third quarter of 2011, you should be targeting women primarily. The results found that women...
Can an iPad App Entice Customers into the Showroom?
How can you bring more customers into the showroom? One automaker thinks the answer to bringing more awareness to its new vehicles is an app for the Apple iPhone and iPad. A story from Mobile Marketer.com, said Volkswagen has a new app for the iPhone and iPad that...
Reynolds Web Solution Product Planning Manager Teaches How To Be Successful Without The Added Cost of an App
"There's an app for that." Yes, there is, and likely an app for everything else you can think of under the sun too. The question is: is it useful? Does it provide consumer engagement that ultimately drives leads and sales? Apps can be useful depending upon the nature...
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